OVERVIEW
SHARED HUMANITY
This is a story about a rapidly changing cityscape, resulting in people shutting off from the outside world and their fellow human beings. A story about the homeless fighting to leave the streets behind. A story about the importance of human warmth, meaningful communication, and real stories that touch the heart.
AN IMPORTANT MAGAZINE
Situation Sthlm is Stockholm’s answer to “The Big Issue”, a street magazine that offers homeless people an opportunity to earn a legitimate income. While you might expect that Situation Sthlm would have faced the same rapid decline in sales as traditional print magazines, they actually had their strongest sales during 2014–2015, with an issue of 34 000 magazines per month. However, in 2018 the changing cityscape, the refugees and immigrants asking for help and support led to a monthly decline in sales. With so much suffering, the vendors of Situation Sthlm disappeared in the noise. The magazine was on the verge of bankruptcy. We just couldn’t let that happen.
CHALLENGE – Changing the attitude
We needed to flip the perspective and remind Stockholmers that the vendors of Situation Sthlm are not asking for charity. They are committed to selling the magazine – and is a workforce to be reckoned with. No one chooses to live a life on the street – but selling the magazine proves you are determined to work hard to create a better life for yourself.
The magazine and the daily meetings between vendor and seller are what make Situation Sthlm unique. It proves just how life-changing a meaningful encounter can be.
APPROACH – REAL PEOPLE, REAL STORIES
We wanted to convey how the meeting between seller and buyer affect both parties while focusing on the truly life-changing work Situation Sthlm does. We wanted to tell the truth about life on the streets, the stories behind the people, and the strong sense of self-worth and purpose that comes from having a real job and making your own money. While there are many worthy charities, Situation Sthlm offers a true meeting, and with that, a shared sense of humanity – so that was the unique position we wanted to take.
To do so, we needed to find the right moments, stories, and images – and capture them in the best way possible.
CONCEPT
READING THAT CHANGES life’s
With one sentence, we wanted to manifest the very essence of the magazine. Situation Stockholm is so much more than just insightful articles, witty columns, and personal stories. It is a fresh start. And way back. And most importantly, it proves just how impactful a simple act of humanity can be.
OUTPUT
CAMPAIGN LAUNCH – GET TO KNOW ANN, L-O, CARI AND JONNY
Our first campaign was a commercial that portrayed the vendors’ everyday life, waking up and going to work just like the rest of us, but with their own set of challenges.
IT SOUNDED GREAT TOO!
The campaign was followed by radio ads, using sound recordings from the casting of the commercial. By letting the vendors tell their stories and personal experience of selling the magazine – we were able to create an instant connection through the power of audio.
SPREAD
How to act smart with zero budget
When working pro bono it’s important to be smart, both when it comes to the creative concept as well as the media strategy. We needed to team up and collaborate with a production company and media agency that – just like us – shared our view on humanity and wanted to spread the message of Situation Sthlm and the importance of the magazine.
GETTING BY WITH A LITTLE HELP FROM OUR FRIENDS
To ensure a spread of the campaign, we turned to the many artists, celebrities, and writers that have graced the cover during Situation Sthlm’s long history to help tell our story. The response was immediate. And overwhelming. On the day of the campaign launch, over 70 well-known profiles shared the post on their social media. A huge impact with zero media budget.
SPREADING THE MESSAGE
But that was just the beginning. The love and support for the magazine and its vendors was all over social media – with thousands of engaging comments from people all over Sweden urging everyone to go out and buy the latest issue.
BE ON BEAT
THE PANDEMIC, OR BUSINESS AS USUAL
When the pandemic hit, the vendors struggled to sell the magazine on the deserted city streets of Stockholm. To communicate this issue, and their lost income, we made a print campaign where the term “working from home” got a new meaning and we encouraged Stockholmers to buy a digital version of the magazine.
RESULTS
SOMETHING TO BRAG ABOUT
After years of declining sales, our campaign immediately turned the tide – and helped save Situation Sthlm. Proving heart, hard work, and humanity conquer all.
VIEWS
sales increase
SILVER GULDÄGGET
GOLD MÅNADENS PRINT
GOLD MÅNADENS LJUD
SILVER MÅNADENS UTOMHUS
GOLD SOUND AWARD
CASE STUDIES
TWICE
Turn Any Thing Into a Business
BRAND STRATEGY
CONCEPT DEVELOPMENT
BRAND IDENTITY
COMMUNICATION
The world is, quite literally, drowning in stuff. Consumption’s new companion is guilt, and for good reasons. In a landscape cluttered with options and overwhelmed by consumerism, a story of no-nonsense perseverance emerges.
The world is, quite literally, drowning in stuff. Consumption’s new companion is guilt, and for good reasons. In a landscape cluttered with options and overwhelmed by consumerism, a story of no-nonsense perseverance emerges.
Zeta
AN ITALIAN LOVE AFFAIR
Brand Strategy
Concept Development
Brand Identity
Communication
Packaging Design
A story of longing, love and flavours. A story of taking a brand from being defined by its products to a brand defining them. And most of all, a story of family.
A story of longing, love and flavours. A story of taking a brand from being defined by its products to a brand defining them. And most of all, a story of family.
ICA Medis
The Medis Programme
Brand Strategy
Social Media Strategy
Brand Identity
When ICA Supermarket Medborgarplatsen, one of the largest and most profitable grocery stores in Stockholm, embarked on a complete renovation, they sought a fresh, stylish, and versatile graphic identity.
When ICA Supermarket Medborgarplatsen, one of the largest and most profitable grocery stores in Stockholm, embarked on a complete renovation, they sought a fresh, stylish, and versatile graphic identity.
Revelop
When good just isn’t good enough
Brand Strategy
Naming
Brand identity
How to redefine a business through clarity and a bold positioning statement. A strategically heavy brand identity project for a brave real estate company.
How to redefine a business through clarity and a bold positioning statement. A strategically heavy brand identity project for a brave real estate company.
Arla
protecting a leading position
Concept development
COMMUNICATION
When you think of Arla you’re likely to envision happy cows and a tall glass of milk. But with over 26 different brands and an ever-changing portfolio they needed partners with a creative and flexible approach to help maintain Arla’s leading position in the dairy market.
When you think of Arla you’re likely to envision happy cows and a tall glass of milk. But with over 26 different brands and an ever-changing portfolio they needed partners with a creative and flexible approach to help maintain Arla’s leading position in the dairy market.
CEDERQUIST
DESIGN AS A BALANCING ACT
Brand Strategy
Concept Development
Brand Identity
When creating the brand identity for a law firm like Cederquist, finding the right balance is extremely important. Where is the perfect intersection between professionalism and personality?
When creating the brand identity for a law firm like Cederquist, finding the right balance is extremely important. Where is the perfect intersection between professionalism and personality?
SITUATION STHLM
SHARED HUMANITY
Concept development
Communication
This is a story about a rapidly changing cityscape, resulting in people shutting off from the outside world and their fellow human beings. A story about the homeless fighting to leave the streets behind. A story about the importance of human warmth, meaningful communication, and real stories that touch the heart.
This is a story about a rapidly changing cityscape, resulting in people shutting off from the outside world and their fellow human beings. A story about the homeless fighting to leave the streets behind. A story about the importance of human warmth, meaningful communication, and real stories that touch the heart.