Changing the name and the game Formerly known as Profi Fastigheter, the company had a long and successful track record. With new management in place, they saw the need to strengthen their market position and align the brand with their evolving business strategy. It was time to rethink, repurpose, and revive. Revelop sees opportunities where other property developers see challenges. They invest where they can create long-term value by repositioning and developing properties with a strong focus on sustainability.

Challenge The real estate industry has long been traditional and financially rewarding, with limited pressure to change. The challenge was to create a brand that could engage a diverse audience, from institutional investors and municipalities to commercial and residential tenants.

Approach We defined a clear strategic direction, vision, mission, and brand values, establishing a clear route forward. We conducted workshops, stakeholder interviews, and global trend analysis to define a direction that was both emotionally relevant and commercially viable. We developed clear target group personas, spanning institutional investors, municipalities, and tenants. Based on these insights, we defined the positioning and brand values, exploring strategic routes together with the client before committing fully to sustainability and CSR as the core business platform.

With the strategy in place, we led the naming process which resulted in Revelop, a distinctive name reflecting the company’s vision and ambition. Building on this foundation, we developed a concept that unified brand, design, and communication.