Den Gyllene Räven

  • Branding
  • Identity

Den gyllene räven (The Golden Fox) is a restaurant situated in the port of Norrtälje. As the restaurant was situated in a modern building, we wanted to give it an emotional core by intertwining it with Norrtäljes history. Thus we developed Gyllene räven, a fox-like captain smuggling alcohol during the Swedish prohibition of the 1930’s. The story can be found in the menu, where it’s developed by captain’s logs and notes from a custom agent, enriched with illustrations.