Årsta Ikoner

  • Design
  • Packaging design

Together with ICA Årsta, we developed “Årsta ikoner”– a beer for the local patriots. Årsta is one of the Stockholm districts that emerged along with the Swedish welfare state and economic development during the 1940s. Even if it isn’t known all over Sweden, it’s deeply loved by the people who live there. To celebrate Årsta, we designed these labels highlighting local icons such as art, houses and landmarks.