Ever since man learned to control fire, light in the dark has been the unmistakable sign for human life. As we began gathering in cities, these lights grew stronger. The night got colours, and cities glowed of neon. Today, signs, advertising and light is a natural part of modern life. Cities that never sleep, cities with a puls, cities with beauty.
The core of AdCityMedias business is to provide advertising space: LED-screens, banners and OOH-TV. Starting with how advertising contributes to the modern city, we developed the concept "Brighter Cities" which evolved into AdCityMedias new brand identity.